Tesla Cybertruck Sales Collapse in 2025
The stainless steel pickup that was supposed to disrupt trucks has hit a wall. Sales nearly halved in its second year.
The Tesla Cybertruck's second year on the market has been brutal. After moving roughly 39,000 units in its first full year, Tesla sold just over 20,200 Cybertrucks in 2025 — nearly cutting sales in half and recording the steepest drop of any EV sold in the US.
What Went Wrong?
The Cybertruck was supposed to revolutionize the electric pickup market. Instead, it's facing the kind of sales crash that would concern any automaker. The numbers are stark: from 39,000 in 2024 to 20,200 in 2025, despite initial plans to build as many as 250,000 a year.
The pricing hasn't helped. What Elon Musk once called a 'sub-$60,000' truck now starts at $72,235 — a significant premium over the competition.
The Competition Catches Up
Ford's F-150 Lightning continues to dominate the electric truck segment, while Rivian's R1T and Chevrolet's Silverado EV have carved out their own loyal following. The Cybertruck's divisive design has limited its appeal to a niche audience.
When you launch a vehicle that splits opinion so sharply, you limit your addressable market from day one. The Cybertruck's design was always a gamble.
What's Next for Tesla?
Tesla has not publicly addressed the sales decline in detail. The company is expected to focus on production efficiency and potentially introduce a more affordable variant in 2026 to boost volumes.